Airbnb and Good Design

It’s been amazing how fast the whole Airbnb concept has taken off.  It’s great extra income for the host, and as a renter you are not paying the high price of a hotel.  It’s only going to grow in the coming years.

So why am I talking about it?  Well, if you are a host, it’s important you understand that Interior Design is not just for the average homeowner.  I might even go as far as to say it’s even more important to those that you are hosting.  Okay, I won’t go that far, you all should be having a fabulous space of your own… and if you’re not, call me!  But, for the sake of this article I will go into the reasons why Interior Design is so important for your bottom line.  And let’s be real, that’s the reason you are renting out your space, right?  So, let’s make it as profitable as possible.

 

Good design has a Physiological Effect

It’s true.  You know the minute you walk into a room that’s been designed well, right?  You might not be able to articulate it or know all the work that went behind all the different design elements, or even know what the design elements are, but you do know how it makes you feel.  For instance, how do you feel when you walk into a five-star resort, compared to let’s say a simple hotel?  It’s completely different!  The five-star resort took the time to higher a designer that paid attention to every single detail.  The small hotel did just enough to get by.  Which environment would you rather stay in?

Regardless if you ever thought about using an Interior Designer, it’s hard to argue the impact they make on turning a space into something relaxing, calming, and a place you want to come back to.  That’s the exact feeling you want your guests to have.  You want them to remember you and in a good way.  As a business owner, I can tell you it costs a lot less to market to returning clients than it does to market to new ones.

 

Good Design gives a Good First Impression

First impressions are everything, said everyone.  So, the aesthetics of your Airbnb is vital!  And this needs to be done BEFORE you have your first guest walk through that door.  Your online photos will be that first impression.  So, make sure you have it looking picture perfect before the photo shoot.  Guests are looking for something attractive and they are searching fast, so it must be impressive.  And who makes a room more photo ready than an Interior Designer?  The truth is you are competing with all the other Airbnbs out there and the competition is fierce.  You want your listing to stand out.  Look at it as an investment.  You put money into it once, and it keeps giving you a return.

Good Design Sets the Mood

Where is your Airbnb located?  Is it in the Arizona Dessert, or are you reading this in New York, or the Bahamas?  You want the mood of your Airbnb to reflect your environment.  Why?  Well, your guest is more than likely there to visit the location, not your specific Airbnb.  So, you want to start the vacation mood for them.  Set the scene if you will.  Colors have an impact on how your guests are going to feel and an Interior Designer is very good at understanding that, especially in his/her local area.

 

Good Design will have Good Flow

How your guests move about the space is very important.  You don’t want it overcrowded and hard to move around.  Will they be inviting friends over and entertaining, especially if it’s an entire house and not just one room?  An Interior Designer considers who is using the space and what its function is.  It’s only then he/she can develop a floor plan that makes sense for everyone involved.  One of the biggest issues’ homeowners have is having furniture that’s too big for the space.  You can have a lot of seating without it feeling like you are on top of each other.

Good Design has a Consistent Look

One of the biggest compliments I get from clients after finishing a room is how everything goes together, even if one room has a different color palette.  That’s because I try and consider the house as a whole, and connect the spaces using color, shapes, and/or textures.  This gives a feeling of completion and continuity.

 

Good Design is Timeless

When it comes to decorating an Airbnb you don’t want to go trendy.  I say this same thing to clients that are trying to sell a house.  First, you are wanting to appeal to the general public and not just one specific group.  Second, you don’t want to spend the money again in a short few years to make it relevant.  So, stick to mostly neutral colors for the big-ticket items and add pops of color with your pillows, blankets, and items that can be changed out easily, or seasonally.  This makes it fun for returning guests because things have changed a little, but it hasn’t broken the bank.

 

Good Design will Bring You Great Reviews

As a business owner, you leave and breath by your reviews.  They are so important to giving you that credibility to those that are seeking your service.  The photos are what they go to first, but THEN they read the reviews.  You want people to give high ratings for having not only a good experience but how comfortable and relaxing the space was.  You don’t want anything less than 5 stars!  So, make sure they feel so comfortable, and so relaxed that they want to tell their friends and family.

 

When it comes to decorating your home, be creative, let your personality shine!  But when it comes to decorating your Airbnb follow these guidelines to make it a wonderful experience for your guests, and in doing so great for your bottom line.  And if you need help, our Designer for a Day would be the perfect service for you.  Your Airbnb will not only be picture perfect, but profitable!

13 thoughts on “Airbnb and Good Design”

  1. The way a space looks and how welcoming it feels can are so important. It’s how you get bookings and great reviews. Good design will increase the value of the property as well. Great post.

  2. Nice job explaining the benefits of hiring an interior designer and how we are able to make a space feel and tie into the emotional aesthetics, those details that are not easily identifiable.

  3. Good design is always a smart investment! Great post on the practical benefits of getting professional help with your AirBnB…better pictures, great reviews, more return clients, the ability to command higher prices, and increased value for your property!

  4. Everything you’ve said about the value an interior designer can bring to helping Airbnb owners maximize their rental income is so very true. One really important thing to me, as someone who rents Airbnb’s on occasion, is the charm factor of the front entrance.

    Don’t forget the landscaping, the welcome mat at the front door, the seasonal wreath on the front door.. all the little touches that, the moment I see the first listing image when I’m searching, are subliminal signals to me that you know how to make your guests feel at home.

    1. I agree 100% Leslie. The outside is so important to draw those people in and is often the first picture they see. I’m thinking the front entrance could probably be a blog post in itself. 🙂 Thank you for pointing that out.

  5. This is a wonderful post full of great tips. It also is a fabulous way to showcase what an Interior Designer can do to elevate an Airbnb from others.

    Thanks for sharing your tips!

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